Explore our early learning program by age
Over 100,000 play kits shipped
Loved by thousands of families like yours
Let customers speak for us
Making the most of the early years
-
90%
of your baby's physical brain growth occurs before the age of 5
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1 million
neural connections are formed in your baby's brain every second
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60%
of your baby's energy consumption goes towards brain development
A systematic way to bond, play, and learn with your child
Age-specific play kits
Expert support and guidance
Flexible and low commitment
Spend time on what matters
Choose your child's age as a starting point and receive a kit that includes age-appropriate playthings and a comprehensive parent's guidebook
Our experts provide important tips and activity suggestions to help you support your child's brain development through play
Start at any point between the ages of 0 to 3 years old, skip kits at any point, and no monthly subscription fees
Don't waste time researching what toys to buy and what activities to do. Spend time actually bonding, playing, and learning with your baby.
Co-created with renowned Hong Kong preschool provider
We work with Tutor Time Int’l Nursery & Kindergarten to create all of our play programs, combining years of expertise in early learning with our unique design identity.
Only the best for your little one
✓ Made with premium baby-safe materials
✓ Play tested with real families and babies
✓ Approved by early childhood educators and experts