Explore our early learning program by age

Over 100,000 play kits shipped

Loved by thousands of families like yours

Making the most of the early years

  • 90%

    of your baby's physical brain growth occurs before the age of 5

  • 1 million

    neural connections are formed in your baby's brain every second

  • 60%

    of your baby's energy consumption goes towards brain development

A systematic way to bond, play, and learn with your child

  • Age-specific play kits

  • Expert support and guidance

  • Flexible and low commitment

  • Spend time on what matters

Choose your child's age as a starting point and receive a kit that includes age-appropriate playthings and a comprehensive parent's guidebook

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Our experts provide important tips and activity suggestions to help you support your child's brain development through play

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Start at any point between the ages of 0 to 3 years old, skip kits at any point, and no monthly subscription fees

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Don't waste time researching what toys to buy and what activities to do. Spend time actually bonding, playing, and learning with your baby.

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Co-created with renowned Hong Kong preschool provider

We work with Tutor Time Int’l Nursery & Kindergarten to create all of our play programs, combining years of expertise in early learning with our unique design identity.

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Only the best for your little one

✓ Made with premium baby-safe materials

✓ Play tested with real families and babies

✓ Approved by early childhood educators and experts

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